Vira Blåtira — origin, manufacturing and ownership

Vira Blåtira is a bright-blue, tutti-frutti–flavoured carbonated soft drink marketed under the VIRA BLÅTIRA name by VASA Bryggeri. It is known for its distinctive blue colour and the playful ‘blue tongue’ effect; the flavour and positioning are presented as a nostalgic Swedish soda originally launched in 1984. (vasabryggeri.se)

Manufacturing and production: Vira Blåtira is produced by VASA Bryggeri (the trading name of Dryckesbolaget Gustav Vasa AB) at the brewery/production facility in Njurunda (near Sundsvall), Sweden; the product is primarily manufactured in Sweden. (kampanj.bonniernewslocal.se)

Ingredients and SKUs: Typical ingredient listings for the product include carbonated water, sugar (or sweeteners in zero variants), aroma, citric acid, colouring E142 (which gives the signature blue colour), preservatives (e.g., potassium sorbate, sodium benzoate) and citrates; the drink is sold in multiple pack sizes (33 cl cans, 50 cl bottles, 1.5 L PET) and both regular and sugar-free variants — example EAN codes include 7331157004287 (1.5 L original) and 7331157004294 (1.5 L zero). (delitea.se)

Brand origin and ownership: The Vira Blåtira brand and recipe were (re)introduced and marketed by VASA Bryggeri, a Swedish 'nostalgia' brewery founded in the late 1990s that reproduces classic Swedish soft drinks. In April 2024 the brewery (Dryckesbolaget Gustav Vasa AB / VASA Bryggeri) was acquired by Svenska Defence AB (with Johan Andersson as principal/major stakeholder); VASA now operates as a subsidiary under that parent company. The acquisition and ownership change are reported in legal/press notices and industry coverage. (vasabryggeri.se)

Summary: Vira Blåtira is a Swedish carbonated soft drink (tutti-frutti) produced primarily in Sweden by VASA Bryggeri (Dryckesbolaget Gustav Vasa AB). The brand’s ultimate owner is Svenska Defence AB (Sweden), and VASA Bryggeri continues as the operational subsidiary responsible for production and distribution. (kampanj.bonniernewslocal.se)