Marvis toothpaste

Brand overview

Marvis is an Italian premium toothpaste brand known for its retro-designed aluminium tubes and a lineup of distinctive flavors; the brand positions itself as a sensory / luxury oral-care product produced in Italy. (marvis.com)

Origin and development

The Marvis name was first registered in 1958 (associated historically with Count Franco Cella di Rivara) and the brand was later acquired and transformed into its modern luxury-positioned range when Ludovico Martelli S.p.A. took over and redeveloped Marvis in the 1990s (entry into the Martelli portfolio is commonly dated to 1997). (madeinitaly-community.com)

Manufacturing and production

Marvis toothpastes are manufactured in Italy—Ludovico Martelli states Marvis production is 100% Made in Italy, with production linked to their Florence/Fiesole facilities. The company operates Italian production sites for its portfolio brands. (marvis.com)

Ownership and corporate structure

The brand is ultimately owned and marketed by Ludovico Martelli S.p.A., an Italian family-owned cosmetics and toiletries group founded in 1908. In recent years the group has taken outside investment (notably a reported ~30% stake by Nuo Capital / related investors), but Ludovico Martelli remains the operating owner of Marvis. (unioncamere.gov.it)

Distribution and local presence

Marvis is sold globally through a network of regional distributors and retail partners (it is widely stocked in high-end department and apothecary stores internationally); for example, historic U.S. retailers such as Bigelow Apothecary have acted as a U.S. distributor/stockist for the brand. (st.ilsole24ore.com)

Summary

Marvis toothpaste = Italian-origin premium toothpaste brand, manufactured in Italy and owned/operated by Ludovico Martelli S.p.A. (family-owned Italian cosmetics company), with international distribution handled via regional partners and distributors. (marvis.com)