Marvis — origin, manufacturing and ownership

Marvis is an Italian toothpaste brand known for its retro-style aluminium tubes and distinctive flavored pastes. The brand traces its roots to Italy (brand records from the late 1950s) and was relaunched and developed into a global premium oral-care product after entering the Ludovico Martelli company in 1997.

Manufacturing: Marvis toothpaste is produced in Italy — the brand and its manufacturer emphasize "Made in Italy" production and Italian fragrance/perfumery partnerships that create the brand's signature flavors.

Ownership and corporate structure: The Marvis brand is owned and manufactured by Ludovico Martelli S.p.A., a long-established Florentine personal-care company (founded in the early 20th century) that also owns other heritage grooming brands. Ludovico Martelli remains the operating and parent company for Marvis; in recent years the group has had minority investment from private-equity/investment vehicles (including Nuo Capital-related investors), which provide growth capital while the Martelli group continues to manage and produce the brand.

Distribution: Marvis is distributed globally through the Ludovico Martelli group's export channels and local distributors/partners (the brand operates regional websites and distribution arrangements such as Marvis North America for the U.S. market).

Summary: Marvis Toothpaste — Personal care, Oral hygiene — is an Italian-origin, Italy-manufactured premium toothpaste brand owned and produced by Ludovico Martelli S.p.A., distributed worldwide through regional distributors and the group's export network.