Vitakraft Cat Yums - Chicken & Cat Grass

Product overview

Vitakraft Cat Yums – Chicken & Cat Grass are soft, oven-baked cat treats (snack bites) marketed under the Vitakraft brand. The Cat Yums line is promoted as juicy, extra-meaty morsels with a visible filling (the Chicken & Cat Grass variety supports digestion and contains cat grass). (vitakraft.com)

Manufacturing & origin

These Cat Yums snacks are manufactured in Germany (Vitakraft lists "Made in Germany" / origin on their product/shop pages) and production is carried out at Vitakraft facilities in Germany (production activities for the Cat Yums range are described as being done in Vitakraft's Bremen operations). (shop.vitakraft.com)

Brand origin & company

Vitakraft is a German pet‑care brand with roots back to 1837; the brand and the P.F.I. Vitakraft corporate group were founded in Germany and remain German in origin. Vitakraft develops and markets a wide range of pet foods and snacks under the Vitakraft name. (vitakraft.com)

Ownership

Vitakraft is part of the Deuerer group (Tiernahrung Deuerer GmbH), a German pet-food manufacturing group that became the strategic owner of significant Vitakraft operations following ownership changes in the 2010s. Deuerer acts as the ultimate owner/parent company overseeing Vitakraft brands and production in Europe. (deuerer.com)

Notes on product composition

Retail and distributor listings for the Chicken & Cat Grass Cat Yums note a very high meat-content formulation (around 70%+ meat/animal derivatives in the recipe) and highlight features such as no added sugar and a soft, juicy filling. These product claims appear consistently across Vitakraft product pages and major pet-retailer listings. (vitakraft.com)