Rayher Air-drying modelling clay (Lufttrocknende Modelliermasse)

Product identification and category

The photographed product is Rayher’s "Lufttrocknende Modelliermasse" — an air-drying modelling clay sold under the Rayher brand. This item is a self-hardening craft modelling clay (air-drying clay) intended for hobby and decorative modelling. Packaging icons visible on the photo (e.g., "Air-drying", "Gluten free", "100% Vegan") match Rayher’s standard product labelling for their air-drying clay range.

Brand origin and company

Rayher originated as a family craft business founded by Wolfgang Rayher in Germany and today trades as Rayher Hobby GmbH, headquartered in Laupheim, Germany. The company expanded from jewellery parts into a broad craft & hobby assortment and was converted to Rayher Hobby GmbH in the early 1990s; it remains a family-owned business focused on craft supplies.

Manufacturing and production

Rayher operates its headquarters and logistics in Germany and also runs production and packaging facilities abroad (notably a company-owned workshop in Serbia established in the 2000s). Many Rayher-labelled craft products are produced or packaged in Germany and/or in their Serbia facility, so the pictured air-drying clay is most likely manufactured primarily within the Rayher production footprint in Germany or Serbia. The photographed pack does not show a clearly readable country-of-origin statement, so the above reflects the company's known manufacturing footprint rather than a definitive single-country label on this specific pack.

Ownership and distribution

Rayher Hobby GmbH is the ultimate owner and operator of the Rayher brand. It remains an independent, family-owned German company (not part of a larger multinational conglomerate). Rayher also operates its own retail channels (Rayher Retail) and supplies a large European retail and wholesale network.

Practical note

If you need an exact legal country of manufacture for customs, compliance, or sourcing records, check the full back-label or EAN/GTIN details on the specific package (the photographed portion does not show a legible "Made in ..." statement).