Der kleine Yogi — Brand overview

Der kleine Yogi is a character and lifestyle brand created and run from Austria by illustrator Barbara Liera Schauer; the brand publishes inspirational illustrations, greeting cards, books and branded merchandise through its own shop and partner retailers. (derkleineyogi.at)

The uploaded image is a social-media greeting graphic featuring the Der kleine Yogi character — a digital greeting/illustration rather than packaged consumer goods. The creative work and branded social posts are produced by the Der kleine Yogi team based in the Salzkammergut / Oberösterreich region of Austria. (tt-designs.at)

Physical Der kleine Yogi products (postcards, mugs, books, textile items, impulse-card sets) are sold via the brand shop and through partner retailers and publishers; examples include collaborations with publishers like Königsfurt-Urania and retail partners such as Goebel. Manufacturing of tangible merchandise is carried out by third-party printers and licensees, so production locations vary by item and partner. (derkleineyogi.at)

Ownership and distribution: The brand is owned and operated by DER KLEINE YOGI e.U., an independent Austrian creative company founded by Barbara Liera Schauer. There is no public evidence of acquisition by a larger conglomerate; distribution and manufacturing of physical goods are handled through retail and licensing partnerships. (firma.at)