Santa Maria Green Jalapeño

Santa Maria is a renowned European brand with a heritage dating back to 1911, when it began as a small spice shop called Nordfalks in Gothenburg, Sweden. Over the decades, it evolved from a local merchant into a dominant international player in the spice and ethnic food markets, officially adopting the Santa Maria name in 2001.

The Green Jalapeño product is part of their extensive Tex-Mex range. While the brand is Swedish by origin, these specific jalapeños are typically sourced and produced in Mexico—the heartland of jalapeño cultivation—to ensure authentic flavor and ripeness. They are often further processed or packed in the United Kingdom or other European facilities to serve local markets.

Since 2011, Santa Maria has been fully owned by the Paulig Group, a major Finnish family-owned food and beverage company headquartered in Helsinki. As of 2026, the brand remains a cornerstone of Paulig’s "World Foods" portfolio, which also includes other well-known brands like Conimex and Poco Loco.