Sainsbury's Paella Rice

Product identification and packaging

The pictured product is Sainsbury's own‑brand Paella Rice (sold as Spanish/Paella rice), a short‑grain rice packaged for use in paella and labelled "Great for all paella recipes." This product is sold under Sainsbury's own label and commonly listed as Sainsbury's Spanish/Paella Rice in online grocery listings. (mcgrocer.com)

Manufacturing / origin

Retail listings and product descriptions indicate the 500 g Sainsbury's Paella Rice pack is "Packed in Netherlands," i.e. the pack/processing for this SKU was undertaken in the Netherlands (the rice itself may be sourced from rice‑growing regions and then packed for Sainsbury's). For the specific SKU shown, the packaging origin is recorded as the Netherlands. (mcgrocer.com)

Brand origin and ownership

Sainsbury's is a British supermarket brand founded in London in 1869; the retail brand and private‑label products originate from the UK. The ultimate owner of the Sainsbury's brand is J Sainsbury plc, a UK‑headquartered (London) retail group that operates the Sainsbury's supermarket business and related subsidiaries. The operating supermarket company commonly referenced for store products is Sainsbury's Supermarkets Ltd., part of the J Sainsbury plc group. (corporate.sainsburys.co.uk)