SkyShowtime streaming service

SkyShowtime is a pan‑European subscription streaming service created as a purpose‑built joint venture between Comcast (the parent of Sky and NBCUniversal) and Paramount Global (formerly ViacomCBS). (corporate.comcast.com)

The service officially launched in a phased roll‑out beginning 20 September 2022 (Nordics first) and completed expansion across its target 20+ European markets into early 2023. (corporate.skyshowtime.com)

Ownership and control remain as a joint venture between the two major media groups (Comcast and Paramount Global), with SkyShowtime operating the branded streaming product while relying on app platforms and local distribution partners (telecoms, pay‑TV operators, smart TV platforms) in each market. (corporate.skyshowtime.com)

Because SkyShowtime is a digital service that aggregates content produced and licensed across multiple studios and countries and delivers via global app stores and CDN infrastructure, its "manufacturing" and technical operations span multiple countries rather than having a single country of manufacture. The brand therefore is best described as a US–UK originated joint venture operating across Europe and owned ultimately by US‑headquartered parent companies.