Tuborg Squash (Sukkerfri)

Product and Brand Overview

Tuborg Squash (Sukkerfri) is a sugar-free carbonated fruit soda sold under the Tuborg Squash name. The packaging and the Danish word “sukkerfri” indicate this is a sugar-free variant of Tuborg’s long-standing Squash soft drink line, typically offered in fruit flavours (e.g., orange, lemon/lime, peach).

Origin and Manufacturing

The Tuborg brand originates from Denmark (Tuborgs Fabrikker). Tuborg Squash is produced primarily in Denmark, where Tuborg/Carlsberg maintain manufacturing and bottling capacity for their soft drinks. The product is also produced or bottled in other locations for regional markets, so manufacturing can occur in multiple countries depending on distribution and supply-chain needs.

Ownership and Distribution

Tuborg was historically a Danish brewery brand and is now owned by the Carlsberg Group, a Copenhagen-based global brewing and beverage company. Carlsberg is the ultimate owner of the Tuborg portfolio and oversees brand management, production partnerships and distribution. Locally in Denmark, Carlsberg Danmark handles production and distribution of Tuborg Squash products.

Practical Notes

The pictured can shows the Tuborg Squash sugar-free variant; barcode and fine production codes were not legible in the photo. If you need provenance for a specific can (factory location, date code), a clear close-up of the small print near the bottom of the can or the full EAN would allow a more precise determination of the manufacturing site.