Sprizzerò Sprizz Hugo

Product and Category

Sprizzerò Sprizz Hugo is a ready-to-drink (RTD) wine-based aperitif packaged in a 250 ml can and labelled at 5.5% vol. It is a canned interpretation of the Hugo cocktail, featuring notes of elderflower and mint and positioned as a summer-style spritz product.

Brand Origin and History

The product traces its recipe origins to Edoardo De Martin from Cortina d'Ampezzo, Italy (original recipe dated to 1934). The modern Sprizzerò brand and convenient canned format were developed and popularised by the De Martin family (notably Paolo de Martin), who reinterpreted the family aperitif recipe for broader commercial distribution.

Manufacturing and Distribution

Although the recipe originates in Italy, Sprizzerò Sprizz Hugo is produced and marketed by Sprizzerò by De Martin GmbH, an Austrian company. Manufacturing and the company headquarters are based in Austria, and the product is distributed across European markets (including Germany and Austria) in 250 ml cans.

Ownership

The ultimate owner is Sprizzerò by De Martin GmbH (Austria), a family-associated beverage company that owns and markets the Sprizzerò brand. The company holds responsibility for production, branding, and distribution of the Sprizz Hugo RTD product. Subsidiary or local-owner information is not publicly indicated, so no separate local subsidiary is listed.

This summary reflects the product shown (green 250 ml can labelled “Sprizz Hugo, 5,5% vol”) and synthesises brand history (Italian recipe origin) with current manufacturing and ownership (Austrian company operating the Sprizzerò brand).