Gevalia Mellanrost Kok – 100% Arabica

Brand origin, manufacturing and ownership

Gevalia is a Swedish coffee brand that originated in Gävle, Sweden (the name Gevalia is the Latin form of Gävle). The brand was created by the Engwall trading house (Victor Theodor Engwall & Co) in the 19th century and built a long tradition as a Scandinavian roastery.

The pictured package is Gevalia Mellanrost ("mellanrost" = medium roast) labeled "Kok" (coarse grind intended for boiling). The Swedish-language packaging indicates this is a product packaged for the Swedish/Nordic market and is manufactured in Sweden.

Ownership is split geographically: outside North America Gevalia is part of JDE Peet's' brand portfolio and is operated by JDE Peet's (headquartered in the Netherlands). In North America the Gevalia brand and its distribution rights are held by The Kraft Heinz Company, which manufactures and packages Gevalia products for the U.S./Canada market. This split is longstanding and explains why production and packaging may differ between regions.

Practical note: for this specific Swedish-market pack, the primary manufacturing origin is Sweden and the local brand/operator is JDE Peet's (Gevalia Sweden). In North America similar Gevalia-labelled products are typically produced and distributed by Kraft Heinz.