Levi's — Brand origin, manufacturing, and ownership

Levi's (Levi Strauss & Co.) originated in the United States in the mid-19th century. The brand traces back to Levi Strauss, who began selling durable workwear in San Francisco in 1853; Levi's became synonymous with riveted denim trousers and later evolved into a global apparel brand known primarily for denim jeans.

Manufacturing: Levi's products are manufactured in multiple countries worldwide. The company uses a global sourcing model with third-party contract factories across regions such as Mexico, China, Bangladesh, Vietnam, India, Turkey, Pakistan, Cambodia, Honduras and others. Production location varies by product line, fabric, cost structure, and regional sourcing strategies. The brand occasionally produces limited or premium lines in the United States, but the majority of mass-market production is overseas.

Ownership and structure: Levi Strauss & Co. remains the original and current owner of the Levi's brand. The company is headquartered in San Francisco, California, and operates as a global apparel firm with regional subsidiaries, franchise/license arrangements, and independent distributors. Manufacturing is largely outsourced to approved supplier factories; the country shown on a garment's label ("Made in ...") indicates the specific factory country where that item was produced.

Practical note: For supply-chain, compliance, or sourcing queries, inspect the garment label or official Levi Strauss & Co. sourcing disclosures for precise factory and country-of-origin details, since manufacturing location is product- and season-specific.