Nutella hazelnut cocoa spread

Origin and product overview

Nutella is a sweetened hazelnut‑cocoa spread first launched in 1964 by the Italian confectionery company Ferrero. Its recipe evolved from earlier products developed by the Ferrero family (notably Pasta Gianduja and Supercrema) and became a globally recognized spread used on bread, pastries, and in recipes.

Manufacturing footprint

Nutella is manufactured in multiple countries to serve regional markets. Key production sites historically include facilities in Italy (Alba and other plants), Germany (Stadtallendorf), France (Villers‑Écalles), Poland, Turkey (Manisa), Canada (Brantford for North America), Mexico (San José Iturbide), Brazil (Poços de Caldas), Australia (Lithgow), and others. Because Ferrero locates production close to major markets, Nutella’s manufacturing is distributed internationally rather than being produced solely in one country.

Brand ownership and corporate structure

The Nutella brand was created and commercialized by the Ferrero company (originating with Pietro Ferrero and developed further by Michele Ferrero). The ultimate owner of the Nutella brand is Ferrero International S.p.A. (Ferrero Group), a private, family‑owned Italian multinational headquartered in Alba, Piedmont, Italy. The Ferrero Group operates regional subsidiaries (e.g., Ferrero North America, Ferrero Canada Limited, Ferrero Deutschland) that manage local production, distribution and sales operations.

Practical summary

• Product: Nutella – sweetened hazelnut‑cocoa spread.
• Brand origin: Italy; introduced in 1964 by Ferrero.
• Manufacturing: Produced in multiple countries to serve regional markets (Multiple countries).
• Ultimate owner: Ferrero International S.p.A., an Italian family‑owned multinational headquartered in Alba, Piedmont, Italy.