Redmi smartphone

Brand origin and positioning

Redmi began in July 2013 as a budget smartphone line from Xiaomi and was later established as a distinct sub-brand/subsidiary to focus on entry-level and mid-range devices (Redmi, Redmi Note, Redmi K) while Xiaomi retained higher-end flagship positioning. (en.wikipedia.org)

Manufacturing and production footprint

Historically Redmi devices have been manufactured in China leveraging Xiaomi's supply chain and factories across Guangdong and other provinces; Xiaomi continues to rely on China for large-scale production. At the same time, Xiaomi has strongly localized production in major markets — notably India — where most Xiaomi/Redmi smartphones sold domestically are assembled through local contract manufacturers, and Xiaomi has also established production partnerships in countries such as Indonesia. This results in a multi-country manufacturing footprint depending on the target market and model. (accio.com)

Ownership and corporate details

Redmi is owned and operated under the Xiaomi corporate umbrella; Xiaomi Corporation (headquartered in Beijing, China) is the ultimate owner of the Redmi brand. Xiaomi is a global consumer electronics group that publicly lists its principal operations and maintains regional offices and local distributors for market coverage and after-sales service. (craft.co)