Cadbury Curly Wurly chocolate bar

Overview

Curly Wurly is a chocolate-coated caramel bar originally developed and launched by Cadbury in the United Kingdom (introduced 1970). The product was created at Cadbury's Bournville research facilities and became a long-standing Cadbury confectionery SKU sold internationally.

Manufacturing and Production

Curly Wurly is manufactured in multiple countries rather than a single location. Historically produced in England, production for some markets moved to other Cadbury/Mondelez factories (for example, production has been reported from Poland since 2010) and local Cadbury/Mondelez facilities in markets such as Australia and other regions also produce or distribute the bar. As a result, the product is manufactured across Mondelez’s regional plants depending on market and supply-chain decisions.

Brand Origin and Ownership

The brand originated with Cadbury (a British company founded in Birmingham). Cadbury remained the brand owner until the 2010 acquisition by Kraft Foods; the global snacks business that includes Cadbury was organized under Mondelez International when Kraft split in 2012. Today Curly Wurly is marketed under the Cadbury brand and ultimately owned and managed by Mondelez International, which operates the Cadbury business through its regional subsidiaries and factories.

Practical summary

• Product: Curly Wurly — chocolate-coated caramel bar (Cadbury)
• Brand origin: United Kingdom (Cadbury, Bournville)
• Current ultimate owner: Mondelez International (headquartered in the United States)
• Manufacturing: Multiple countries (regional Mondelez/Cadbury factories handle local production and distribution)