General snus

General is a classic Swedish snus brand created in the 19th century and sold under the name "General" in both loose and portion formats. The recipe traces back to Johan A. Boman (J. A. Boman & Co.) in the 1860s and the brand has been part of Sweden’s snus tradition since then. (generalsnus.eu)

Manufacturing and production for General have historically been centered in Sweden and the brand is produced to Swedish snus standards and quality controls; General remains strongly associated with Swedish production and heritage. (generalsnus.eu)

The General brand was operated for many decades by Swedish Match (the major Swedish snus company) after the national consolidation of brands, and Swedish Match served as the international commercial steward of General prior to acquisition. (snus24.com)

In November 2022 Philip Morris International (PMI) acquired Swedish Match, bringing General into PMI’s portfolio; PMI publicly discloses the acquisition and the integration of Swedish Match operations into its group. As a result, PMI is the ultimate owner of the General brand while Swedish Match AB continues as an operating entity within the group. (sec.gov)

Regulatory and market notes: versions of General snus have received regulatory attention in markets outside Sweden (for example FDA MRTP-related filings in the U.S.), reflecting both the brand’s international presence and regulatory scrutiny applied to oral nicotine products. (generalsnus.com)