Lundgrens Snus

Brand origin, manufacturing and ownership

Lundgrens is a Swedish snus brand produced by the historic manufacturer Fiedler & Lundgren, a company with roots tracing back to the late 18th century and re-established in modern form in Malmö, Sweden. (theroyalsnus.com)

Production and manufacturing for Lundgrens snus take place in Sweden (Fiedler & Lundgren’s Malmö facilities), where the brand’s portion and loose snus variants are developed and packaged. (hitta.se)

In 2008 Fiedler & Lundgren and related Scandinavian tobacco assets were acquired by British American Tobacco (BAT), making BAT the ultimate owner of the Lundgrens brand and its associated product lines. BAT is a United Kingdom–headquartered multinational tobacco company that expanded its Scandinavian presence through that acquisition. (investegate.co.uk)

Today the product is typically presented in Lundgrens-branded cans and portion formats (white portion, original, slim, etc.), manufactured by Fiedler & Lundgren AB for distribution under the Lundgrens label while ultimate ownership and strategic control remain with British American Tobacco. (snusline.com)