Green Giant Original Extra Crispy (Sweet Corn)

Brand background

Green Giant traces its roots to the Minnesota Valley Canning Company, founded in Le Sueur, Minnesota in 1903. The "Green Giant" name and the Jolly Green Giant mascot emerged in the 1920s–1930s as the company marketed large, tender peas and other vegetables. Over the 20th century the business evolved into the Green Giant Company and later passed through ownership by Pillsbury and General Mills.

Ownership and recent changes

B&G Foods acquired the Green Giant trademarks from General Mills in 2015 and has been the ultimate owner of the brand trademarks since then. In November 2023 B&G Foods sold the U.S. shelf-stable (canned/pouched) Green Giant product line assets to Seneca Foods; B&G retained the trademarks and continues to own and operate other parts of the Green Giant portfolio (including certain frozen and Canada businesses) while licensing the U.S. shelf-stable line to Seneca.

Product & manufacturing

The pictured SKU is "Green Giant Original Extra Crispy" sweet corn — a small pouch/pack of sweet corn sold in Scandinavian retail. Retail listings for this specific SKU (160 g and multipacks) show the production/manufacturing country as France for the European market. Green Giant products are produced in multiple locations worldwide depending on the SKU and market (U.S.-grown/preserved vegetables for North America; European production for local European SKUs), but this particular pack is produced in France.

Summary

This is a Green Giant-branded sweet corn product (Original Extra Crispy). Brand origin: United States (Minnesota Valley Canning Company). Ultimate owner of the Green Giant trademarks: B&G Foods, Inc. (U.S.). Regional operational arrangements include Seneca Foods (owner/operator of the U.S. shelf-stable business under a 2023 transaction) and local distributors such as Haugen-Gruppen for Scandinavian retail listings. The pictured SKU is manufactured in France for the European market.