Maxim Mocha Gold (Maxim) coffee mix

Maxim is a long-established South Korean instant coffee brand produced by Dongsuh Foods (DongSuh/Dongseo), best known for its bright yellow Mocha Gold instant coffee mix packaging and single-serve sticks. Maxim Mocha Gold is one of Korea’s signature instant coffee mixes and has been a market leader in the domestic coffee-mix category for many years. (clearlycoffee.com)

Manufacturing and distribution: Maxim products (including Mocha Gold) are manufactured primarily in South Korea by Dongsuh Foods; the brand’s instant coffee mixes are produced for the domestic market and widely exported through third-party/retail channels, though official overseas rights and export arrangements have been influenced by Dongsuh’s joint-venture structure. (retailmarket.net)

Ownership and corporate structure: Dongsuh Foods is the originating company behind Maxim. The company operates with a close commercial relationship (and equity arrangement) involving Mondelez International; Mondelēz holds certain rights (notably overseas commercial/brand rights in some product categories) while Dongsuh Foods remains the principal manufacturer and domestic marketer of the Maxim line in Korea. This joint-venture/rights arrangement is the reason Maxim’s production is primarily Korea-based while overseas distribution can be limited or routed through partners. (biz.chosun.com)

Regional representation: For North America, Dongsuh has worked with specialized local distributors (for example TeaAroma lists itself as an exclusive distributor for Dongsuh/Maxim products in North America), so in overseas markets consumers most often encounter Maxim through regional importers and distributors rather than direct Dongsuh retail operations. (teaaroma.com)