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Dash Waschmittel

ownerDALLI-WERKE GmbH & Co. KG (Dalli Group) (Germany)
originUnited States
manufacturedPrimarily in Germany, but also produced in Austria, Romania and the Netherlands

Dash is a laundry detergent brand originally developed by Procter & Gamble and introduced in European markets in the mid‑20th century; P&G positioned Dash as a local-market adaptation of its Tide/Ariel technology in several countries. (us.pg.com)

In 2017 Procter & Gamble sold the rights for Dash (and related regional brand assets) in the German‑language DACH region to the Dalli Group. Since then DALLI‑WERKE GmbH & Co. KG (the Dalli Group), headquartered in Stolberg, Germany, has owned and managed the Dash brand in Germany, Austria and Switzerland. (dalli-group.com)

Manufacturing and supply for Dash under Dalli are principally handled within Dalli’s European production network. Many Dash SKUs sold in the DACH and nearby European markets are produced in Germany, and Dalli also operates production sites in Austria, Romania and the Netherlands that can manufacture detergents and related formulations—hence Dash production is primarily in Germany but also occurs at other Dalli facilities in Europe depending on SKU and distribution needs. (dash.de)

Note that outside the DACH territory the Dash/Daz brand family has different ownership arrangements historically (Procter & Gamble continues to own the brand in some other markets), so ownership and manufacturing origin can vary by country—this entry describes the Dash product as managed and produced under Dalli in the German/Austrian/Swiss market. (brandslex.de)

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