Made O'Meter
Discover where a brand or product originates

The photographed product is a glass grinder labelled "Deluxe" and marked "Persisches Blausalz" (Persian blue salt). This is a gourmet rock salt variety often sold in small grinders for finishing dishes. Persian blue salt is a naturally blue-hued mountain/rock salt historically mined in Iran (notably in the Semnan region) and prized as a specialty seasoning.
Manufacturing and sourcing: the salt itself is typically sourced/mined in Iran. For Lidl's Deluxe line the salt is usually packed and sold under Lidl's private-label packaging in Europe (commonly packaged/processed in Germany or elsewhere in the EU), so the product combines Iranian salt origin with European (German) retail packaging and distribution.
Brand and ownership: "Deluxe" is the premium private-label brand used by Lidl, a German discount supermarket chain. Lidl is part of the Schwarz Gruppe (Schwarz Group), a German retail conglomerate headquartered in Neckarsulm. Local Lidl subsidiaries (e.g., Lidl Deutschland GmbH & Co. KG) manage procurement, packaging decisions and distribution for products sold under the Deluxe label.
Practical note: the image matches Lidl's occasional "Deluxe" salt assortments (sold in grinder format). The visible German wording and the Deluxe logo indicate the Lidl private-label product rather than an independent gourmet brand.
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