Made O'Meter
Discover where a brand or product originates

The photographed item is Oral-B Pro-Expert (Pro-Expert) toothpaste — specifically the "Sensitive & Gentle Whitening" 75 ml variety identified by EAN/UPC 5013965951664. The printed barcode digits (5 013965 951664) correspond to that EAN registration commonly used in UK/EU retail listings.
Oral-B is an American oral-care brand originally created by Dr. Robert W. Hutson in the United States (the Hutson toothbrush/Oral-B 60 dates to 1950). The Pro-Expert toothpaste line is produced for international markets and is manufactured in multiple countries (manufacturing footprints for Oral-B/P&G oral-care items include locations in Europe such as Germany and in other regions to serve local markets). Note: an EAN registration prefix reflects the country of barcode registration (this EAN is registered via the UK allocation) and does not necessarily indicate the physical factory where a particular tube was filled.
Oral-B was sold into larger consumer-goods ownership during the late 20th century and became part of The Gillette Company before Procter & Gamble acquired Gillette in 2005. Today Oral-B is marketed globally by Procter & Gamble as part of its oral-care portfolio (alongside related brands and product lines). P&G handles global brand management and regional distribution either directly or through its local subsidiaries and distributors.
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