Nutella – Hazelnut Cocoa Spread

Product identification and category

This jar is Nutella, the iconic chocolate‑hazelnut spread. Nutella is a sweet, spreadable confectionery product typically used on bread, pancakes or in recipes; it falls under Food – Spread – Chocolate‑hazelnut spread.

Brand origin and history

Nutella was created in Italy (Piedmont) and first launched in 1964 by the Ferrero company. The product evolved from earlier local hazelnut‑based pastes developed by Pietro and Michele Ferrero in Alba, Italy.

Manufacturing and production footprint

Nutella is produced in multiple Ferrero manufacturing sites worldwide rather than a single country. Ferrero operates large Nutella production facilities in Europe (including France and Italy), and the brand is manufactured or packaged in plants across other regions as well to supply local markets. Because production is distributed internationally and the jar label in the photo is not legible enough to read a specific "Made in" line, the manufacturing country is listed as "Multiple countries."

Ownership and corporate structure

The Nutella brand was created by Ferrero and remains owned by the Ferrero Group (operationally organised under Ferrero International S.A.). Ferrero is a family‑controlled, privately held confectionery group with its global headquarters and holding entities based in Luxembourg while its historical roots and some operational headquarters remain in Alba, Italy. Regional subsidiaries such as Ferrero North America manage distribution, marketing and some local production activities in their respective territories.

Notes about the supplied image

The photo shows the back of a Nutella jar (nutrition panel, small product image and a barcode are visible) but is too blurry to read the exact barcode or the "manufactured in" text; therefore barcode and a single-country manufacturing attribution could not be determined from the image alone.