Cadbury (chocolate brand)

Brand origin and history

Cadbury is a British chocolate brand founded by John Cadbury in Birmingham in 1824; the company developed into Cadbury Brothers and later expanded with the Bournville works. (cadburyworld.co.uk)

Cadbury's best-known product line, Cadbury Dairy Milk, was introduced in 1905 and became the company's flagship milk-chocolate bar. (en.wikipedia.org)

Manufacturing and global footprint

Cadbury products are manufactured and packaged in multiple countries worldwide; the company operates across dozens of national markets and uses regional factories and contract manufacturers (examples of Cadbury production include facilities in the UK, Germany, India, Australia and elsewhere). Overall production is distributed globally rather than restricted to a single country. (en.wikipedia.org)

Ownership and corporate structure

Cadbury was acquired by Kraft Foods in 2010 and subsequently became part of Mondelez International following Kraft's corporate reorganization and renaming of its global snacks business; Mondelez International is the ultimate owner of the Cadbury brand and manages it through its global and regional subsidiaries. Mondelez International is headquartered in the United States (global HQ in Chicago, Illinois) and runs Cadbury as part of its global confectionery portfolio. (ir.mondelezinternational.com)

Current brand management

Today the Cadbury brand is operated under Mondelez International and is managed locally by Mondelez's regional business units (for example, Mondelez UK, Mondelez India, Mondelez Australia) which handle manufacturing, marketing and distribution in their respective markets. (mondelezinternational.com)