Vimto soft drink

Vimto is a distinctively flavored soft drink that has been a staple of British culture for over a century. Originally created in 1908 as a healthy tonic known as "Vim Tonic," the recipe features a secret blend of grapes, raspberries, and blackcurrants flavored with herbs and spices. Over the decades, it evolved from a medicinal syrup into a popular carbonated beverage, squash, and fruit cordial.

While the brand is deeply rooted in Northern England, it has achieved massive international success, particularly in the Middle East where it is a traditional choice during Ramadan. The brand is owned and managed by Nichols plc. While the primary production occurs in the United Kingdom, the company utilizes various international licensing agreements for local bottling in markets across Africa and the Middle East.