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Vimto is a British mixed‑fruit soft drink originally created in Manchester in 1908 by John Noel Nichols. It began life as a herbal tonic (originally called "Vim Tonic") and later became known as Vimto; the recipe is a closely guarded trade secret. (vimto.com)
Vimto is produced in multiple countries. Nichols plc (the brand owner) uses an asset‑light approach: the company manages the brand and global network while manufacturing is carried out by third‑party bottlers and licensees. In the UK production is carried out by contract manufacturers (e.g., Refresco/formerly Cott) on behalf of Vimto; the drink is also manufactured under licence across the Middle East and Africa (notably by Aujan in Saudi Arabia) and by local bottlers in markets such as Pakistan, Ghana, Cyprus and Nepal. This results in production spanning multiple countries to serve local markets. (en.wikipedia.org)
The Vimto brand was created by J.N. Nichols & Company; the brand today remains owned by Nichols plc, a UK‑headquartered soft drinks company that focuses on brand development, licensing and international distribution. Nichols plc holds and manages Vimto globally and enters regional licensing agreements with local beverage companies to manufacture and distribute Vimto products in their territories. (en.wikipedia.org)
Vimto has long‑standing licensed production and distribution relationships in the Gulf region (Aujan Industrial Company is a major bottler and distributor in Saudi Arabia and the wider GCC), and local licensees exist in Pakistan (Mehran Bottlers), Ghana (Coca‑Cola Bottling Company of Ghana Ltd), Cyprus (Kean), Nepal (Himganga) and others. These licensees produce and bottle Vimto variants (cordial, still, fizzy) to fit local demand. The brand is particularly prominent during Ramadan across many Middle Eastern markets. (vimtoarabia.com)
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