Matriket Havremjölk

Matriket — origin, manufacturing and ownership

Matriket is a private‑label brand created and used by Lidl Sverige to group and promote locally sourced Swedish products. The name Matriket was launched by Lidl Sweden as a clear retail brand to make it easier for customers to find products that carry the Från Sverige (From Sweden) origin labelling. Matriket Havremjölk (oat milk) is sold under this label as Lidl’s plant‑based dairy alternative offering.

Matriket Havremjölk manufacturing

Matriket products — including oat‑based beverages marketed as havremjölk/havredryck — are produced for Lidl by contracted food and beverage manufacturers, with the Matriket range prioritizing Swedish origin for ingredients and production. As marketed under the Matriket umbrella in Lidl Sweden, the oat milk is manufactured in Sweden to meet the brand’s focus on Swedish‑origin products.

Brand and ownership structure

Matriket is a Lidl Sverige private label (brand origin: Sweden, company of origin: Lidl Sverige). Lidl is the retail operating brand; the ultimate owner of Lidl is the Schwarz Group, a German retail conglomerate headquartered in Neckarsulm, Germany. Locally, Matriket products are operated and distributed by Lidl Sverige (the Swedish subsidiary/operator).

Notes on variability

Private‑label products like Matriket are often produced by different contract manufacturers over time or in different production runs. While Matriket emphasizes Swedish origin for those products carrying Från Sverige, exact manufacturing sites and suppliers for a specific Matriket Havremjölk SKU may vary between batches and seasons; for precise factory/supplier data check the packaging lot information or Lidl Sverige supplier disclosures.