Pringles potato crisps

Overview

Pringles is an American brand of stackable potato-based crisps (technically an extruded potato/wheat-based snack) that was developed and first marketed by Procter & Gamble in the late 1960s. (en.wikipedia.org)

Manufacturing and distribution

Pringles are manufactured in multiple countries to serve regional markets (production sites for the European market have included plants in Poland and Belgium) and the brand is sold globally in well over 100 markets. Production and packaging are performed in Mars' and partner facilities around the world depending on the region. (de.wikipedia.org)

Brand history and ownership

The product and brand were created by Procter & Gamble; P&G owned and marketed Pringles until it sold the brand to Kellogg Company in 2012. (potatopro.com) In 2023 Kellogg reorganized its businesses and the global snacks business (including Pringles) operated under Kellanova. (sec.gov) Mars, Incorporated agreed to acquire Kellanova's snack portfolio and completed the transaction in December 2025, making Mars the ultimate owner of the Pringles brand. Since closing, Pringles has been managed within Mars' global snacking organization. (ts2.tech)

Current positioning

Today Pringles is positioned as a global, premium stackable potato-crisp brand owned by Mars, manufactured in multiple regional facilities, and distributed through Mars' international network and local partners.