Jumbo Cola - Zero Sugar (Authentic Taste)

Product and brand

Jumbo Cola (labelled "Authentic Taste – Zero Sugar") is a private‑label cola sold under the Jumbo supermarket brand and marketed in multiple pack sizes for the Dutch market. (jumbo.com)

Product type and production

This is a carbonated soft drink (cola) formulated as a zero‑sugar variant and listed on Jumbo’s product pages with ingredient and nutritional information typical for sugar‑free colas. Private‑label beverages in the Benelux are commonly produced by specialist bottlers/contract manufacturers; major regional co‑packers such as Refresco Benelux are known suppliers/manufacturers for retailers including Jumbo, so production is typically carried out by third‑party bottlers in the Benelux region (primarily the Netherlands) though some SKUs may be filled in other locations depending on volume and packaging. (jumbo.com)

Brand origin and ownership

The Jumbo brand originates in the Netherlands and is operated by Jumbo Supermarkten B.V.; the overall group is part of Koninklijke Jumbo Food Groep and remains a family‑owned business controlled by the Van Eerd family. Jumbo manages and sells this private‑label product through its retail network and online channels. (jumbo.com)

Summary

In short: this bottle is Jumbo’s private‑label Cola (Zero Sugar), a supermarket branded carbonated beverage originating from the Dutch retailer Jumbo. Manufacturing is primarily in the Netherlands via private‑label beverage bottlers serving Jumbo, while ownership and brand management rest with Koninklijke Jumbo Food Groep (Van Eerd family) and the retail subsidiary Jumbo Supermarkten B.V. (jumbo.com)