Royal X-MAS beer

Royal X-MAS is a seasonal Christmas beer (julebryg) sold under the Royal brand. The can in the photo shows the Royal X-MAS design and the alcohol strength (5.6% vol.), and the can text indicates it is brewed in Denmark. The Royal brand originated in Denmark (first appearing in the 1980s under Ceres) and through brewery mergers and reorganizations became part of the group now known as Royal Unibrew A/S. Today Royal Unibrew is the ultimate owner and producer/marketer of Royal-branded beers; production for Royal X-MAS is carried out in Denmark as a seasonal offering for the Danish market and wider distribution where Royal Unibrew sells its portfolio.