Royal X-mas (Royal Beer)

Product identification

The photo shows a can of "Royal X-mas" (branded on-pack as ROYAL XMAS), a seasonal Christmas beer (juleøl) explicitly marked as "brygget i Danmark" (brewed in Denmark). (royal4you.com)

Brand origin and history

The Royal beer brand traces back to Denmark (first appearing in the 1980s as Ceres Royal Export) and was developed within the Ceres brewery lineage before later becoming part of the group that is now Royal Unibrew. The Royal brand has since been expanded into a portfolio covering pilsner, classic, dark and seasonal beers including the Royal X‑Mas variants. (royal4you.com)

Manufacturing and seasonal product details

Royal X‑mas is sold in 33 cl cans and marketed as a Christmas/winter lager with an alcohol strength around 5.6% (product specifications and pack EANs are listed on Royal Unibrew’s product pages). The packaging and distributor information indicate the beer is produced in Denmark. (royal4you.com)

Ownership and corporate details

Today the Royal brand is owned and managed by Royal Unibrew A/S, a publicly traded Danish beverage group headquartered in Faxe that operates multiple regional brands and distribution networks across northern Europe. Royal Unibrew is the ultimate owner of the Royal Beer portfolio. (augustinusfabrikker.dk)