Crane (humidifiers & home air-quality appliances)

Brand origin and product category

Crane is a consumer home-wellness brand best known for whimsical, design-forward humidifiers, small-room air purifiers, fans and related home air-quality appliances. The Crane brand used on humidifiers and "Adorable" animal-shaped units is associated with Crane USA, Inc., a U.S.-based company founded in the mid-2000s and headquartered in Illinois.

Manufacturing and supply chain

Crane designs and markets its small appliances from the United States, but the physical manufacturing and assembly for the majority of models is carried out in China; retail product packaging and multiple retailer listings explicitly show "Made in China." As with many consumer small appliances, product design and regulatory testing are performed by the U.S. operating company while production and component sourcing are primarily in China.

Ownership and distribution

The CRANE consumer appliance trademark and U.S. distribution have long ties to the trading/import group Wachsmuth & Krogmann. Wachsmuth & Krogmann (AHG Wachsmuth & Krogmann mbH, headquartered in Hamburg, Germany) operates U.S. subsidiaries and distribution arms (Wachsmuth & Krogmann, Inc.) that import and private-label small appliances and maintain trademark registrations in the U.S. Crane USA, Inc. functions as the U.S. brand/operator responsible for product design, marketing and customer support, while Wachsmuth & Krogmann serves as the parent/distribution/trademark owner entity in the background.

Practical summary

• Product: consumer humidifiers and small air-quality appliances marketed as Crane.
• Designed/marketed from the United States (Crane USA, Inc.).
• Manufactured primarily in China.
• Trademark/distribution and ultimate ownership are associated with Wachsmuth & Krogmann (Germany) with a U.S. subsidiary handling local distribution and operations.

This summary reflects publicly available company, product and trademark information about Crane consumer appliances and the known role of Wachsmuth & Krogmann in the brand's distribution and trademark holdings.