Breakfast from bells (Netto private-label breakfast range)

Overview

Breakfast from bells is a private‑label breakfast range (cereals, muesli, oats and related products) sold through Netto stores. The name appears on multiple dry breakfast items (cornflakes, müsli, rolled oats, porridge mixes) in Netto's product listings and local store assortments.

Brand origin and ownership

The Breakfast from bells range originates as a private‑label line associated with Netto, the Danish discount supermarket chain. Netto in Denmark is operated by Salling Group A/S (formerly Dansk Supermarked), which is the ultimate owner and the retail company behind Netto's private labels.

Manufacturing and sourcing

Private‑label breakfast products are typically produced by third‑party contract manufacturers (co‑packers) appointed by the retailer. Packaging and GTIN/EAN registrations seen in retailer listings use Danish GS1 allocations, and the products are distributed from Netto/Salling Group supply chains. Because private labels commonly source from multiple co‑packers across the region, manufacturing can occur in Denmark and elsewhere in the EU; therefore the safest characterization is: primarily in Denmark, but also produced in other locations.

Distribution

Breakfast from bells items are sold and distributed through Netto stores (Denmark and selected international Netto markets where the retailer operates). The brand functions as a retail private label rather than an independently licensed consumer‑facing company.

Practical note

If you need item‑level provenance (exact factory, full ingredient origin, or a specific EAN barcode record), share the product barcode or a clear photo of the packaging and I can attempt a deeper, item‑level lookup.