Dressmann – Men's clothing (retail brand)

Overview

Dressmann is a Nordic men's clothing retail brand originally launched in Norway and positioned as one of Northern Europe’s largest menswear chains with several hundred stores and online shops across the Nordics and parts of Central Europe. (dressmann.com)

Brand origin and ownership

The Dressmann name traces back to the store concept developed by Frank Varner in the 1960s (the Dressmann name was launched in 1967); the chain is part of the Varner fashion group and remains under the Varner family’s ownership. Varner AS (Varner‑Gruppen), headquartered in Billingstad, Norway, is the ultimate owner and corporate parent responsible for Dressmann’s brand strategy and operations. (dressmann.com)

Manufacturing and sourcing

Varner (the parent group) does not own production factories; instead it partners with a network of third‑party suppliers and had regional sourcing offices to manage supplier relationships and compliance. Production for Varner brands (including Dressmann) is outsourced across multiple countries in Asia and Europe — commonly cited production countries include China, Bangladesh, India, Turkey, Vietnam and several European producers such as Portugal and Italy — so Dressmann garments are manufactured in multiple countries via Varner’s supplier network. (bikbok.com)

Practical summary

• Product type: men’s apparel (retail menswear). (dressmann.com)
• Manufacturing: made in multiple countries through Varner’s supplier network (no single country of manufacture). (bikbok.com)
• Brand & ownership: Dressmann originated in Norway and is owned by Varner AS (headquartered in Billingstad, Norway). (dressmann.com)