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Discover where a brand or product originates

Avanza Bank (Avanza)

ownerAvanza Bank Holding AB (publicly listed company, ticker AZA.ST). ([en.wikipedia.org](https://en.wikipedia.org/wiki/Avanza?utm_source=openai)) (Sweden. ([investors.avanza.se](https://investors.avanza.se/en/about/about-avanza/?utm_source=openai)))
originSweden. ([investors.avanza.se](https://investors.avanza.se/en/about/about-avanza/?utm_source=openai))
manufacturedSweden. ([investors.avanza.se](https://investors.avanza.se/en/about/about-avanza/?utm_source=openai))

Overview

Avanza (Avanza Bank Holding AB) is a Swedish digital bank and online stockbroker founded in 1999 (originally launched as HQ.se). The company is headquartered in Stockholm and operates a digital platform for savings, investments, pensions, mortgages and related financial services primarily for customers in Sweden. (investors.avanza.se)

Brand origin and company

The Avanza brand originated in Sweden with the formation and later renaming of HQ.se to Avanza; the legal operating company is Avanza Bank Holding AB. Over time Avanza expanded its offering with wholly owned subsidiaries such as Avanza Fonder (fund management), Avanza Pension and Placera Media. (investors.avanza.se)

Ownership and ultimate control

Avanza is a publicly listed company on the Stockholm exchange (ticker AZA.ST). There is no single majority owner; among the largest shareholders are investment companies and founder-related holdings (for example Creades AB and Sven Hagströmer are prominent shareholders). Governance and major shareholder representation are publicly disclosed through the company’s investor communications and regulatory filings. (simplywall.st)

Manufacturing / Service origin

As a digital financial services platform, Avanza’s services are developed and provided from Sweden and the company’s principal operations and regulatory base are Swedish. The brand and service origin should therefore be treated as Swedish. (investors.avanza.se)

Practical note

Because Avanza is a listed company with an actively traded shareholder base, detailed ownership stakes and governance arrangements can change; for the latest shareholder percentages, nomination committee details or corporate actions, consult Avanza’s investor relations materials and regulatory disclosures. (investors.avanza.se)

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