belVita Breakfast biscuits (Ciocolată / Chocolate)

Brand origin and product

belVita began as a breakfast-biscuit concept introduced in France (originally marketed as LU Petit Déjeuner) and later relaunched and rolled out globally under the belVita name. (en.wikipedia.org)

Manufacturing footprint

belVita Breakfast biscuits are manufactured in multiple countries to serve regional markets (Europe, North America, Latin America, Asia-Pacific). For some markets (including Romania and other Central/Eastern European countries) Mondelez operates local production facilities that supply biscuits and baked snacks. (mondelezinternational.com)

Ownership and current company

The brand was developed under Kraft Foods (LU Petit Déjeuner) and is now owned and marketed globally by Mondelez International following Kraft's corporate restructuring; Mondelez is headquartered in Chicago, Illinois, USA and manages the belVita brand internationally. (en.wikipedia.org)

Notes on the specific pack in the photo

The photographed carton shows Romanian language labeling ("Mic Dejun / Breakfast" and "Ciocolată / Chocolate"), indicating it is a belVita product packaged for the Romanian market; such packs are typically distributed by Mondelez's local operations in that region. (amcham.ro)