Guldfågeln (chicken products)

Overview

Guldfågeln is a Swedish poultry brand and food company best known for fresh, frozen and processed chicken products; the brand operates under the legal company Guldfågeln AB, founded in the 1970s. (guldfageln.se)

Manufacturing and production

Guldfågeln's production is primarily located in Sweden, with major processing and slaughtering/packaging facilities in Mörbylånga on Öland, Falkenberg and additional production in Simrishamn; the company emphasizes Swedish‑raised chickens that are hatched and reared within the group’s supply chain. (guldfageln.se)

Ownership and corporate structure

Guldfågeln is part of the family-owned Blentagruppen: the Håkansson family (Blentagruppen) acquired and integrated Guldfågeln into its group and continue to own and run the business as a vertically integrated poultry group. Blentagruppen operates hatcheries (Blenta) and several poultry brands, and serves as the ultimate owner and corporate parent. (blentagruppen.se)

Notes on provenance and scale

As a largely Sweden‑focused brand, Guldfågeln positions itself on guaranteed Swedish origin for its birds and on in‑country processing; corporate filings and business registries list Guldfågeln AB as part of the Blentagruppen corporate structure. (boolag.se)

This summary synthesizes company information, corporate history and confirmed production locations to describe Guldfågeln’s brand origin, manufacturing footprint and ultimate ownership.