Ajax dishwashing liquid - Lime (Fraîcheur Agrumes / Limoen)

Brand origin and product

Ajax is a long-established household cleaning brand originally launched in the United States by Colgate-Palmolive in 1947. The pictured product is a lime-scented Ajax dishwashing liquid marketed in Francophone and Dutch-language markets (label text: "Fraîcheur Agrumes / Limoen"), indicating packaging for Benelux/Belgium/Netherlands or nearby EU markets.

Manufacturing and distribution

Ajax home-cleaning liquids and related products are produced in Colgate-Palmolive’s global manufacturing network and by licensed/contract manufacturers in multiple countries. Because Colgate-Palmolive supplies Ajax product lines regionally across Europe and other markets, production is commonly spread across several facilities rather than a single country — therefore "Multiple countries" is the appropriate manufacturing designation for this item.

Ownership and notable exceptions

Colgate-Palmolive remains the primary owner and marketer of the Ajax brand globally for many home-care product categories. There are historical and market-specific exceptions: portions of the Ajax detergent/laundry line in North America have previously been divested or licensed to other companies in past transactions, so ownership can vary for specific product sub-lines or territories. For the dishwashing/home-cleaner product shown, Colgate-Palmolive is the ultimate owner and brand steward.