Loka Crush

Loka Crush is a flavored, carbonated fruit drink from the Swedish Loka brand. The Crush line is formulated as a mid-point between sparkling water and soda: it contains roughly 14–15% fruit juice, light carbonation and natural flavoring, and is marketed without artificial sweeteners, preservatives or added colorants.

Origin and manufacturing: Loka takes its name and water source from the historic Loka Brunn spring in the Bergslagen region of Sweden. Bottling and production of Loka and the Loka Crush range are handled by Spendrups Bryggeri AB at its Swedish production sites (notably Hällefors and Grängesberg). While the brand is primarily produced in Sweden for domestic sales, products are exported and may be distributed internationally through local importers and distributors.

Brand and ownership: Loka is a Swedish brand that sits within the Spendrups portfolio. Spendrups Bryggeri AB, a long-established family‑owned brewery founded in 1897, is the original company behind Loka and remains the ultimate owner of the Loka brand. Spendrups manages product development, production and marketing for Loka Crush and other Loka variants.

Product positioning: Loka Crush is positioned as a fruit-forward, lower-sugar alternative to traditional soft drinks—offering a fruity, bubbly refreshment with real fruit juice content and natural ingredients, designed for everyday enjoyment.