d'arbo Naturrein Wild Heidelbeeren

Product and Brand Overview

The product pictured is d'arbo Naturrein Wild Heidelbeeren — a wild-blueberry fruit preserve (Konfitüre) from the Darbo "Naturrein" range. The Naturrein line emphasizes high fruit content and minimal additives (fruit, sugar, lemon juice concentrate and pectin), positioned as a premium fruit spread for bread, pastries and desserts.

Manufacturing & Origin

Darbo products are manufactured in Austria; the producer is Adolf Darbo AG, headquartered in Stans (Tyrol). The company operates multiple production sites in the region and supplies retail jars in several standard sizes (e.g., 225 g, 450 g) for domestic and export markets.

Brand Ownership & Background

The d'arbo brand traces to a long family tradition of fruit processing dating back to 1879. The company remains under the legal name Adolf Darbo AG and continues as a family-run Austrian enterprise. As of the current structure, Adolf Darbo AG is both the company of origin and the ultimate owner of the d'arbo brand; there is no separate multinational parent company listed as the owner.

Commercial Positioning

Darbo's Naturrein Wild Heidelbeeren is marketed in German-speaking retail (de-DE) as a premium, fruit-forward jam (often labeled with the percentage fruit content). It is widely available through supermarkets and specialty Austrian/German online retailers and distributed across parts of Europe.

Notes on Identification

Identification is based on visible packaging text ("d'arbo / Naturrein / Wild Heidelbeeren") and common product listings for Darbo preserves. Barcode information was not visible in the supplied image.