Product and brand overview

Svansø Tranbær is a bagged dried cranberry product (labelled "TRANBÆR", 500 g) from the Danish brand Svansø. The packaging shows the Svansø logo and the Danish tagline "God mad i godt selskab", indicating the Svansø brand and its Danish market positioning. The product is a sweetened dried fruit intended for snacking, baking, or as a salad topping.

Origin and manufacturing

Svansø is a Danish brand founded in 1975. Today Svansø products are produced and packed within the Good Food Group’s manufacturing network. Good Food Group operates production sites primarily in Denmark and also in other Nordic and European locations (Poland, Sweden, Norway), so Svansø items are primarily manufactured in Denmark but the group uses multiple production sites depending on product and supply chain needs. Raw cranberries used in dried cranberry products are commonly sourced from major growing regions (often North America) and then processed/packaged by the brand’s facilities or contracted packers.

Ownership and corporate structure

Svansø was originally created by Hanne and Peder Svansø and later sold to Good Food Group A/S. Good Food Group A/S is the immediate brand owner and operator. Good Food Group itself is owned by Maj Invest Equity (a Danish private equity investor), which is the ultimate owner of the brand as of the latest ownership structure. Distribution is handled through Good Food Group’s retail and foodservice channels across Scandinavia and export markets.

Practical notes

• Label details visible: product name "TRANBÆR" (Danish for cranberries), weight 500 g (500 g e), and Svansø branding.
• Barcode on the photographed pack could not be reliably read from the photo provided.
• If you need country-of-origin of the fruit ingredient (rather than where the product is packed), that information can vary by batch and is typically printed on the back label or ingredient list; common sourcing for dried cranberries is the USA/Canada but packing is frequently done in the brand’s production facilities in Denmark or other European sites.