Kellogg's (brand)

Brand origin and early history

Kellogg's began in Battle Creek, Michigan when W. K. Kellogg commercialized toasted corn flakes in the early 1900s and founded the business that became the Kellogg Company in 1906. (britannica.com)

What the brand makes and where it's produced

Kellogg's is best known for packaged breakfast cereals and related cereal products; the brand and its associated product lines have been manufactured and distributed across numerous plants and markets worldwide (i.e., production occurs in multiple countries). (en.wikipedia.org)

Corporate restructuring (2023) and brand separation

In October 2023 the historic Kellogg Company formally separated into two publicly traded businesses: Kellanova (focused on global snacks, international cereals, noodles and frozen foods) and WK Kellogg Co (focused on North American cereal brands). (investopedia.com)

Recent change of ultimate ownership (2025)

Ferrero Group announced and completed an acquisition of WK Kellogg Co in 2025; following closing WK Kellogg Co (which holds many of the classic Kellogg cereal brands) became a wholly owned Ferrero subsidiary. This transaction transferred ownership of the core Kellogg cereal portfolio to Ferrero while Kellanova remains the separate company that retained many snack and international assets. (ferrero.com)

Current status summary

Today, the Kellogg’s cereal brands (the North American cereal portfolio historically associated with Kellogg) are owned by the Ferrero Group, an Italian, family-owned multinational headquartered in Alba, Piedmont, Italy. Production of Kellogg-branded products is global and takes place in multiple countries through local manufacturing sites and distribution networks. (ferrero.com)