Kalaspuffar (Honey Monster) - Puffed Wheat Cereal

Product overview

Kalaspuffar (branded on-pack alongside the Honey Monster character) is a honey‑glazed puffed‑wheat breakfast cereal — a Swedish market version of the long‑running Honey Monster / Sugar Puffs family. The pack artwork and payload (450 g) match the Kalaspuffar/Honey Monster retail product commonly sold in Sweden.

Origin, manufacturing and ownership

The cereal recipe and mascot trace back to the United Kingdom (originally launched as Sugar Puffs in 1957 and developed at a Quaker Oats mill). Over time ownership moved through specialist cereal/brands groups (Big Bear, etc.) and was acquired by the Finnish food group Raisio. Today the Honey Monster / Kalaspuffar cereal brand is managed under Raisio’s branded foods operations, with local marketing handled by Raisio’s Swedish arm (Raisio Sverige AB) and production carried out in contract manufacturing facilities — the product sold in Sweden is typically manufactured in Poland for the regional market.

Commercial and production notes

Raisio remains the ultimate owner of the Honey Monster / Kalaspuffar brand and licenses manufacturing or regional marketing to local partners where appropriate (for example, The Brecks Company has held production licences for Honey Monster products in the UK). The packaging on the photographed box identifies the Kalaspuffar/Honey Monster brand and the characteristic bear mascot; no barcode was visible in the supplied image. The supply chain commonly uses contract production in Poland for the Swedish/European market.