Bodylab Whey 100 Vanilla Milkshake protein powder

Product identification and formulation

Bodylab Whey 100 (Vanilla Milkshake) is a flavored whey protein powder marketed as a high-protein supplement (listed at around 75 g protein per 100 g and sold in 1 kg pouches), positioned with "no sugar added" claims and standard whey concentrate/isolate formulation. (jware.dk)

Brand origin and founding

Bodylab was founded in Denmark in 2003 and grew as a Danish sports-nutrition and fit-lifestyle brand (original company Bodylab ApS). The brand expanded across the Nordic markets before being sold. (bodylab.dk)

Acquisition and ownership

In mid-2018 Bodylab was acquired by the Norwegian food group Scandza; the sale moved Bodylab into the Scandza portfolio while the Bodylab business continued to operate from its Danish base. (fjordavisen.nu)

Ultimate owner details and manufacturing notes

Scandza AS is headquartered in Oslo and operates as a Nordic FMCG platform owning multiple iconic regional brands and production sites. Bodylab products (including Whey 100) are primarily produced and marketed from Denmark as part of Bodylab's established Danish production and supply chain, now under Scandza's ownership. (sustainabilityreport2021.scandza.com)