puka the label - Women's Resort Wear

puka the label is a boutique women's resort-wear brand founded in 2020 by American designer Nadalyn McNichols. The brand is inspired by Bali and beach culture and focuses on feminine, vacation-ready dresses and separates. Manufacturing is done ethically in Bali, Indonesia, where the brand works with local production partners to produce its collections; therefore production is primarily in Indonesia. The company is an independent, privately held DTC label originally established in the United States and remains under founder ownership with no known larger corporate parent or local subsidiary. The brand emphasizes sustainable and ethical manufacturing practices and positions itself as a small, design-led label creating resort and beachwear for an international customer base.