innocent juice - Ananas, Jordbær & Æble

Brand and product

The bottle is an innocent juice product labelled in Danish: "Ananas, Jordbær & Æble" (Pineapple, Strawberry & Apple). innocent is the brand name printed on the label and the product is a not-from-concentrate fruit juice blend.

Origin and manufacturing

innocent was founded in the United Kingdom by three friends (Richard Reed, Adam Balon and Jon Wright). In recent years the company has centralized a large portion of its European production at its modern, climate-focused facility known as "The Blender" in the Port of Rotterdam, Netherlands. That Rotterdam plant now produces the majority of innocent’s European output, although the brand’s products are still manufactured and bottled in other locations across Europe depending on SKU and market — hence production is primarily in the Netherlands but also occurs elsewhere.

Ownership

Coca‑Cola first invested in innocent in 2009 and increased its stake over time; today innocent operates as a business majority-owned and ultimately controlled within The Coca‑Cola Company group. Innocent Drinks Ltd. continues to trade under the innocent name as the operating company for the brand in Europe, with distribution supported by Coca‑Cola’s regional infrastructure.

Market context

The Danish-language label indicates this specific SKU is marketed for the Danish market (or other Danish-speaking channels) and uses local labeling while remaining part of the pan‑European innocent product range. Packaging text (e.g., "ikke fra koncentrat") confirms the juice is sold as not-from-concentrate.