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Rituals - The Ritual of Jing Foaming Shower Gel
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Rituals - The Ritual of Jing Foaming Shower Gel

ownerRituals Cosmetics Enterprise B.V. (privately held; majority-owned by founder Raymond Cloosterman) (Netherlands)
originNetherlands
manufacturedmultipleCountries

Product identification

This is "The Ritual of Jing" foaming shower gel from RITUALS — a calming foaming shower gel scented with lotus flower & jujube sold in a 200 ml canister (packaged as a foaming shower gel). (rituals.com)

Brand origin & company

RITUALS is a Dutch brand founded in Amsterdam by Raymond Cloosterman in 2000; the company’s HQ and origin are the Netherlands. The brand expanded from a single Amsterdam store into a global lifestyle and cosmetics business. (careers.rituals.com)

Manufacturing & distribution

RITUALS products are distributed and sold globally (product listings appear on region-specific Rituals sites), and the company operates an international retail and distribution footprint — finished goods are sourced for global markets rather than being limited to a single-country production site. Because RITUALS works at scale across multiple markets and channels, manufacturing and filling are handled through contract/third-party production and distribution arrangements in multiple locations. For these reasons the manufacturing origin is best described as "Multiple countries." (rituals.com)

Ownership

RITUALS remains a privately held company headquartered in the Netherlands; founder Raymond Cloosterman is the principal owner and retains majority control. The company continues to grow globally while remaining under the ultimate ownership of the Rituals corporate entity based in the Netherlands. (thetimes.co.uk)

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