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milk_shake Lifestyling Liquid Styler
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milk_shake Lifestyling Liquid Styler

ownerBeautynova S.p.A. (majority owner: PAI Partners) (Italy)
originItaly
manufacturedItaly

Product and identity

This bottle is milk_shake® Lifestyling Liquid Styler — a styling and defining fluid (liquid styler) sold in 200–250 ml sizes and marketed for body, volume and flexible hold. (us.milkshakehair.com)

Manufacturing and origin

Packaging and multiple retailer listings show the product is manufactured by z.one concept / Panzeri Diffusion in Malnate, Italy, indicating Italy as the production origin. (basler-beauty.de)

Brand origin and corporate ownership

The milk_shake brand originates from the Italian professional haircare group associated with Panzeri Diffusion / z.one concept; the brand is part of the Beautynova group (which consolidated several Italian salon brands). Recent reports state that private equity firm PAI Partners acquired a majority stake in Beautynova, making Beautynova the operating owner of milk_shake while PAI Partners is the majority investor. (mergr.com)

Distribution and local operations

Beautynova operates regionally (Beautynova Americas) and sells/distributes milk_shake products in North America through z.one concept USA, Inc. and independent distributors, while retail and salon channels carry the product globally. (modernsalon.com)

Notes

Information above is based on manufacturer and industry reporting (brand product pages, retailer listings, and recent M&A news). If you need supplier-level traceability (batch-level manufacturing country printed on a specific bottle), please provide a clear photo of the product’s back label showing manufacturing/lot code and the barcode so I can verify the exact printed origin.

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