SPECIFIC hundefoder

Overview

SPECIFIC (often stylized SPECIFIC™) is a veterinary pet‑nutrition brand marketed for dogs and cats with a compact range of life‑stage and therapeutic diets. The range includes dry and wet prescription formulas aimed at clinical indications (gastrointestinal, renal, dermatologic, weight management, urinary, endocrine, etc.). (dechra.co.uk)

Brand origin and company

SPECIFIC is presented and managed as the veterinary nutrition brand of Dechra Veterinary Products (the companion‑animal nutrition arm of the Dechra group). Dechra Veterinary Products A/S (Denmark) is the regional operating company and the commercial/production entity referenced on product listings in multiple European markets. The brand is therefore tied closely to Dechra’s veterinary nutrition business. (dechra.co.uk)

Manufacturing & distribution

Many SPECIFIC products sold in Europe are manufactured and distributed by Dechra Veterinary Products A/S in Denmark (Uldum) — EAN codes and product listings for SPECIFIC lines commonly show Danish manufacturing or Dechra Denmark as the licencee/distributor. While Denmark is the primary production hub referenced for SPECIFIC veterinary diets in Europe, Dechra’s global footprint and contract manufacturing arrangements mean certain SKUs or regional packs may be produced in other locations as required. (shop4dog.cz)

Ownership and corporate structure

Dechra Pharmaceuticals PLC is the parent company that created/owns the Dechra veterinary product businesses that market SPECIFIC. In 2023 Dechra agreed terms to be acquired by Freya Bidco (an acquisition vehicle controlled by EQT with participation from Luxinva/ADIA), and that transaction process and subsequent ownership arrangements are the principal change in ultimate ownership since that announcement. As a result, SPECIFIC is an active brand within the Dechra group, which is under private equity ownership (EQT and partners). Dechra continues to operate SPECIFIC through its regional subsidiary Dechra Veterinary Products A/S. (investegate.co.uk)

Practical summary

• Product name: SPECIFIC (veterinary dog & cat diets). (dechra.co.uk)
• Product type: Veterinary therapeutic dog food (clinic/prescription diets; dry & wet). (dechra.co.uk)
• Manufacturing: Primarily produced and distributed by Dechra Veterinary Products A/S in Denmark, with additional production/distribution arrangements in other markets as required. (largestcompanies.com)
• Brand & ownership: SPECIFIC is a Dechra brand (Dechra Veterinary Products A/S); Dechra was the subject of a recommended acquisition by EQT (via Freya Bidco) and now sits under that ownership structure. (dechra.co.uk)