God Morgon Orange (Orange Juice)

God Morgon Orange is a 100% orange juice product sold under the Swedish breakfast juice brand God Morgon. The God Morgon brand traces its presence in Swedish households since the late 1970s and is marketed as a Swedish breakfast juice brand. (godmorgon.se)

Ownership and manufacturing: God Morgon is owned by the German juice group Eckes-Granini Group GmbH, which acquired the Rynkeby/Arla-associated juice businesses that previously produced God Morgon. Production of God Morgon juices has been carried out largely in Nordic manufacturing sites (notably Denmark) and in multiple locations across the region. (mynewsdesk.com)

Context and corporate structure: The brand originally came from the Rynkeby-/Nordic juice tradition (Rynkeby Foods being the original producer) and is now part of Eckes-Granini’s portfolio; Eckes-Granini operates national subsidiaries (for example Eckes-Granini Sverige AB) to handle local marketing and distribution. Eckes-Granini is headquartered in Germany and is a leading European producer of fruit-based beverages. (dairyindustries.com)